I wasn’t trying to build an empire.
I wasn’t chasing some overnight success story.

I just wanted to see if I could.

That’s it.

I’ve got a degree in filmmaking. Somehow, that turned into me becoming a Director of Marketing at a technical ad agency. I don’t have a formal coding background. I’m not a trained developer. And yet here I am — building overlays, shipping apps, selling merch, and stacking projects that didn’t exist a year ago.

Not because I was qualified.
Because I was curious.

Run With the Idea

If you grind and you have an idea — run with it.

The possibilities are way bigger than most people realize, but you don’t see that until you commit and stay consistent. None of this started as some grand plan or master roadmap.

It started with:

• a simple overlay

• then a website

• then t-shirts

• then app development

None of this was planned.
I just wanted to see if I could.

I wanted to push myself.
To learn things I wasn’t “qualified” to know.
And instead of waiting for permission, I just started.

Every step forced me to level up — technically, creatively, mentally. Each win made the next idea feel possible.

One thing led to the next.
Momentum stacked.

Crusafitch Productions: Then vs Now

Crusafitch Productions started years ago in Los Angeles as a video production company. The goal back then was simple — make films, sell scripts, break into the industry.

Life changed.
I changed.

But the name stuck.

Now Crusafitch Productions is something completely different — overlays, apps, tools, merch, experiments, and ideas that didn’t come from a pitch deck or a boardroom. They came from showing up and building.

No roadmap.
No permission.
No safety net.

Just commitment, effort, and a willingness to look stupid while learning.

And the wild part?
I did all of this on my own.

And honestly… maybe I go back and finally make that movie someday. Because now I know something I didn’t back then:

If I’m willing to commit, I can build almost anything.

None of This Happens Without the Community

None of this exists in a vacuum.

Every overlay used on stream.
Every comic bought, sold, or shared.
Every shirt worn.
Every app tested, broken, and improved.

That’s all because of you.

The gaming and comic community has supported this journey from day one, and I don’t take that lightly. Whether you’ve been here since the early streams, grabbed something from the shop, tested a feature, or just showed up and vibed — it all mattered.

And that support goes both ways.

Everything we build moving forward will continue to support the gaming and comic community that helped make this possible. That’s always been the goal — create things for the community, not just off of it.

Dirty.
Shay.
Gooner.
Mind.
Smallville.
Hawks.

I see you.

I’m grateful.
And we’re not slowing down.

Proof Beats Motivation

What has me more motivated than ever isn’t hype — it’s proof.

I looked at my income for the year and realized I cleared $162,000.

Yes, my day job pays well. But here’s the part that really matters — I made close to $48,000 from side hustles alone.

That’s comics and cards.
That’s merch.
That’s overlays, apps, and ideas that started as “what if?”

This isn’t a flex.
It’s evidence.

Evidence that effort compounds.
Evidence that curiosity pays.
Evidence that starting messy beats never starting at all.

When you see results — even imperfect ones — it changes how you think. You stop asking “Can this work?” and start asking “What’s next?”

What’s Next

If everything stays on track, I’m hoping to finish my first video game this year — which still sounds insane to say out loud, but here we are.

And going into 2026?

I’m locked in.
Focused.
Hungry.

I’m fucking ready.

Happy New Year, Degens.
Let’s go build something.
LFG.